Partners: Canadian Trade and Investment Facility (CTIF)/ Adam Smith International (ASI)
Client: Federation of Women Entrepreneurs Association of Nepal (FWEAN)
Sector: E-commerce & Digital Marketing
Project Start: 2023

Through this project VRock seeks to help FWEAN understand the e-commerce landscape in Nepal and set up and maintain web shops that are commercially viable and self-sustaining. Towards this end, we propose tailored support to achieve the outcomes outlined below. Trainings for this project are complemented by a co-developed E-commerce Strategy and Business Plan, detailing FWEAN’s strategic vision and roadmap for its approach to digital commerce including through digital platforms (e-commerce platform, mobile app) and accompanying provision of business services to members. The project will deliver practical, demand-driven advisory support to 1) enable FWEAN to make an informed decision and strategic plan regarding their e-commerce platform strategy to support members’ online expansion, and 2) position FWEAN as a key resource for ongoing strategic and digital marketing advisory support to Nepali women entrepreneurs, empowering women-led businesses to enter the digital marketplace and scale operations.